Overview About Mercedes-Benz Places | Binghatti

Discover living in Sensual Purity
Sensual Purity is the design philosophy of Mercedes-Benz, a
philosophy that explores the dipolarity between intelligence
and emotion. This design philosophy celebrates the creation of
design and spaces with unmatched aesthetics that can be felt
and lived before being visualized or perceived. The concept of
Sensual Purity unifies rational intelligent design with emotional
hues, delivering a pure and simplistic form of beauty that is
simultaneously stunning and spectacular.

Born from tomorrow Design Philosophy
Mercedes-Benz Places | Binghatti explores the creation of
concepts that are from tomorrow. In line with our philosophy
of Sensual Purity, we created spectacular proportions that
combine beauty and efficiency.

An unmatched icon amongst the city’s skyline
Mercedes-Benz Places | Binghatti embodies the
spirit of an icon that is quintessentially brilliant: an
archetype of outstanding design. The deeply rooted
design philosophy that shapes the hyper-tower
harmonizes with its recognizable design DNA of
Sensual Purity, making it unmistakably iconic.